Specialized Merchandising Guide - A Good Job For Someone With Merchandising And Promotion Experience
With my background in marketing and promotion, I can go fundamentally anywhere I want to in the industry. I have worked on market research merchandising, viral merchandising, guerrilla marketing - you name it, I have done it. The one thing that has continually held me back is that I am not a team player. I am extremely independent and driven, but I don't tend to use my capabilities for leading. You see, I'd rather not have to work with other individuals. I know what a project needs intuitively, and I can normally get it done best with no outside help.
With some of the businesses that I worked at, this held me back. Working as a merchandising guide, however, it has become an asset. You see, with niche marketing consulting, people want to see that you possess a driven, self-directed attitude. A niche marketing consultant is a kind of subject matter authority. You are supposed to come into the company, listen to their concerns, and formulate a merchandising method custom altered to their needs. People don't want to see you hem and haw continually, waiting for feedback from various committees - they wish to see you think up a decisive plan of action. Then, it is up to the company to implement it or to try their own method. Either way, by that time your job is done.
Of course, there are many niche marketing advisor organizations that work in a more structured way than I do. Many of these consulting companies have greater brand awareness, and so can bring in some big accounts that don't notice me. Nevertheless, I do very well as a freelance merchandising advisor. You see, when you are working with a business advisor, it isn't the company that they come from that matters, but the guide him or herself. Every once in a while the very fact that I'm able to run the business on my own without the backing of a marketing firm actually attracts clients. They want somebody self-motivated, directed, and decisive. That is precisely who I'm.
Of course, merchandising consultants differ considerably in their approaches. Some of them are very careful, driven by all of the scientific facts they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Although I tend toward the latter approach, my goal has always been to combine the two. It is never a good idea to ignore information that you can use, but it is also imperative to trust your own instincts.
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